Jraphic it is

At the end of an article about the patent on the GIF format expiring Nate at Web-graphics laments:

In a cranky and almost unrelated note, I'd like to take the opportunity to express my displeasure with people who pronounce GIF as if it were a popular brand of peanut butter. The acronym is 'Graphic Interchange Format' not 'Jraphic Interchange Format'.

Sadly, this is a familiar topic for us cranks. In both cases, our comments boards have sold us down the river, proving us wrong. Here's to Nate and I who will forever pronounce it right wrong.